Privacy Policy

Last updated: 8 August 2026

1. Protection of your data

Advantage Catering Equipment Ltd takes your privacy seriously. Data protection is a top priority for us. To operate our website and provide our services, we may require certain information, including personal data.

This Privacy Policy tells you about the types of personal data we collect, how we process and use your data, and the purposes for which your data is used.

We process your data in accordance with all applicable data protection law, solely to provide you with the best possible service.

Terms defined in our Terms and Conditions carry the same meaning here unless stated otherwise. Specialist data protection terms such as "personal data", "processing" and "pseudonymisation" are used in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who is responsible for your data?

The data controller responsible for the lawful processing of your personal data is:

Advantage Catering Equipment Ltd
Unit 12 Shorncliffe Industrial Estate, North Close, Folkestone, Kent CT20 3UH
Email: sales@advantagecateringequipment.co.uk
Telephone: 01304 827272

3. Which data do we collect and for what purposes?

3.1 Usage data

When you use our website, our servers automatically save certain information about your device, including:

  • Device type (for example iPhone, iPad, smartphone, tablet, desktop)
  • Device ID (IMEI, Android Device ID, Open UUID)
  • Web browser and operating system
  • Certain settings
  • Domain name or IP address
  • Date and time of use

Purpose:

  • To make our services available and suited to your device
  • To detect and correct technical problems
  • To prevent misuse of our services

Legal basis: Art. 6 (1)(f) UK GDPR.

Usage data may also be collected by external service providers in the form of log files, error reports, device information and IP addresses to help diagnose technical problems.

Advantage Catering Equipment will only associate usage data with your identity if you explicitly consent. The legal basis for this is Art. 6 (1)(a) and (f) UK GDPR.

3.2 Registration data

To access certain website functions, registration is required. Information requested may include:

  • Company name
  • Email address
  • Products used

Purpose: To set up and manage your account, identify authorised users, and provide the requested function.

Legal basis: Art. 6 (1)(b) and (f) UK GDPR.

3.3 Contact details

When you contact us through the website contact form, we collect:

  • First name and surname
  • Address
  • Email address
  • Department
  • Company information and telephone number

Purpose: To respond to your enquiries.

Legal basis: Art. 6 (1)(b) and (f) UK GDPR.

3.4 Additional functions and services

We may collect additional data to provide certain functions, such as:

  • Device information (type, serial number, MAC address)
  • Device location
  • Malfunctions in devices

Use: Advantage Catering Equipment may process this data in anonymised form for statistical and commercial purposes, for example improving services and products.

3.5 Use of your data

Data collected under sections 3.1 to 3.4 are used for the stated purposes.

4. Sharing your data with third parties

  • We may use external service providers for data processing, storage, backups or analysis.
  • These providers are carefully selected, bound by confidentiality, and process data only on our instructions.
  • Legal basis: Art. 28 UK GDPR.

Data is only shared without your consent if required by law or court order.

5. Cookies and analytics

Cookies

  • Cookies are small text files saved on your device to improve website usability.
  • Session cookies: deleted when you close your browser.
  • Permanent cookies: stored for a period to remember your preferences.

Our website is hosted on Shopify, and a cookie consent banner lets you accept or decline non-essential cookies. You can also control cookies through your browser settings. Disabling cookies may limit your ability to use parts of the website.

Analytics

  • Where analytics cookies are enabled, we may use web analytics services, such as Google Analytics, to understand how the website is used and to improve our services.
  • You can opt out of Google Analytics using the Google Analytics opt-out browser add-on.

Legal basis: your consent, and Art. 6 (1)(f) UK GDPR.

6. Where is my data stored?

Your data is securely stored on the Shopify platform.

7. Data retention

  • Usage data described in section 3.1 is retained only for as long as necessary for the purposes set out above, after which it is deleted or anonymised.
  • Other data is deleted when no longer required, unless statutory retention periods apply.

B) Information about other data processing

1. Job applications

  • Data collected for applications is processed under Art. 6 (1)(b) and Art. 88 UK GDPR.

2. Customer and potential customer data

  • Used for quotations, orders, sales, invoicing and quality assurance.
  • May be shared with service providers, shipping and logistics partners, or credit checks.
  • Legal basis: Art. 6 (1)(b), (a) and (f) UK GDPR.
  • Retention: typically 10 years.

3. Employee data

  • Processed for employment contracts.
  • Additional processing requires consent.
  • Shared with public bodies or third parties only if legally required.
  • Retention: typically 10 years.

4. Supplier data

  • Used for contracts, enquiries, purchasing and quality assurance.
  • Shared with service providers and contractors as required.
  • Retention: typically 10 years.

C) Access, correction and deletion

  • You can request your data at any time by emailing sales@advantagecateringequipment.co.uk.
  • Your rights include rectification, deletion and restriction.
  • Changes to registration data may affect website access.
  • Full deletion requests are processed within 14 days, unless we are legally required to retain the data.

Data can be provided in a structured, machine-readable format. Objections to processing under Art. 6 (1)(f) UK GDPR can be made at any time.

If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

D) Contact

For questions about this Privacy Policy:

Advantage Catering Equipment may revise this policy periodically. Material changes will be notified on the website or by email before any new processing occurs.