Privacy Policy

🛡️ Advantage Catering Equipment Ltd – Privacy Policy

1. Protection of Your Data

Advantage Catering Equipment, referred to as ACE, takes your privacy seriously. Data protection is a top priority for us. In order to operate our website and provide our services, we may require certain information, including personal data.

This Privacy Policy informs you about:

  • The types of personal data we collect

  • How we process and use your data

  • The purposes for which your data is used

We guarantee that your data is processed in accordance with all applicable data protection regulations, solely to provide you with the best possible service.

Terms defined in our Terms of Use carry the same meaning here unless stated otherwise. Specialist data protection terms such as “personal data”, “processing”, and “pseudonymisation” are used in accordance with the European General Data Protection Regulation 2016/679 (GDPR).

2. Who is Responsible for Your Data?

ACE is responsible for the lawful processing of your personal data.

3. Which Data Do We Collect and For What Purposes?

3.1 Usage Data

When you use the ACE website, our servers automatically save certain information about your device, including:

  • Device type (iPhone, iPad, smartphone, tablet, desktop)

  • Device ID (IMEI, Android Device ID, Open UUID)

  • Web browser and operating system

  • Certain settings

  • Domain name or IP address

  • Date and time of use

Purpose:

  • To make our services available and optimised for your device

  • To detect and rectify technical problems

  • To prevent misuse of our services

Legal basis: Art. 6 (1)(f) GDPR.

Usage data may also be collected by external service providers in the form of log files, error reports, device info, and IP addresses to help diagnose technical problems.

ACE will only associate usage data with your identity if you explicitly consent. Legal basis for this is Art. 6 (1)(a) and (f) GDPR.

3.2 Registration Data

To access certain website functions, registration is required. Information requested may include:

  • Company name

  • Email address

  • Products used

Purpose: To set up and manage your account, identify authorised users, and provide the requested function.

Legal basis: Art. 6 (1)(b) and (f) GDPR.

3.3 Contact Details

When you contact us via the ACE website contact form, we collect:

  • First name and surname

  • Address

  • Email address

  • Department

  • Company info, telephone, and fax numbers

Purpose: To respond to your enquiries.

Legal basis: Art. 6 (1)(b) and (f) GDPR.

3.4 Additional Functions and Services

We may collect additional data to provide certain functions, such as:

  • Device info (type, serial number, MAC address)

  • Device location

  • Malfunctions in devices

Use: ACE may process this data anonymised for statistical and commercial purposes, e.g., improving services and products.

3.5 Use of Your Data by ACE

Data collected under sections 3.1–3.4 are used for the stated purposes.

  • With your explicit consent, we may send you emails about selected products and offers.

  • Consent can be revoked at any time by emailing: sales@aceq.co.uk.

4. Sharing Your Data With Third Parties

  • We may use external service providers for data processing, storage, backups, or analysis.

  • These providers are carefully selected, bound by confidentiality, and process data only on our instructions.

  • Legal basis: Art. 28 GDPR.

Data is only shared without your consent if required by law or court order.

5. Cookies and Google Analytics

Cookies

  • Small text files saved on your device to improve website usability.

  • Session cookies: Deleted when you close your browser

  • Permanent cookies: Stored for a period to remember preferences

Google Analytics

  • ACE uses Google Analytics with IP anonymisation (gat._anonymizeIp();)

  • Helps analyse website usage and improve services

  • You can opt out via: Google Analytics opt-out

Legal basis: Art. 6 (1)(f) GDPR.

Note: Disabling cookies may limit your ability to use parts of the ACE website.

6. Where is My Data Stored?

  • Your data is securely stored on the Shopify platform.

7. Data Retention

  • Usage data under section 3.1 is stored permanently for you.

  • Other data is deleted when no longer required, unless statutory retention periods apply.

B) Information About Other Data Processing

1. Job Applications

  • Data collected for applications processed under Art. 6 (1)(b) and Art. 88 GDPR.

2. Customer / Potential Customer Data

  • Used for quotations, orders, sales, invoicing, and quality assurance

  • May be shared with service providers, shipping/logistics partners, or credit checks

  • Legal basis: Art. 6 (1)(b), (a), and (f) GDPR

  • Retention: Typically 10 years

3. Employee Data

  • Processed for employment contracts

  • Additional processing requires consent

  • Shared with public bodies or third parties only if legally required

  • Retention: Typically 10 years

4. Supplier Data

  • Used for contracts, enquiries, purchasing, and quality assurance

  • Shared with service providers and contractors as required

  • Retention: Typically 10 years

C) Access, Correction, and Deletion

  • You can request your data at any time via: sales@aceq.co.uk

  • Rights include rectification, deletion, and restriction

  • Changes to registration data may affect website access

  • Full deletion requests are processed within 14 days, unless legally required to retain

Data can be provided in a structured, machine-readable format.
Objections to processing under Art. 6 (1)(f) GDPR can be made at any time.

D) Contact

For questions about this Privacy Policy:

  • Email: sales@aceq.co.uk

  • Post or fax contact details are available on our website

ACE may revise this policy periodically. Material changes will be notified on the website or via email before any new processing occurs.