Family Run Business Established 2001
We'll beat any genuine like-for-like quote
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Family Run Business Established 2001
We'll beat any genuine like-for-like quote
Trade pricing, no login needed
Public sector and account customers accepted by arrangement
Family Run Business Established 2001
We'll beat any genuine like-for-like quote
Trade pricing, no login needed
Public sector and account customers accepted by arrangement
Family Run Business Established 2001
We'll beat any genuine like-for-like quote
Trade pricing, no login needed
Public sector and account customers accepted by arrangement
Family Run Business Established 2001
We'll beat any genuine like-for-like quote
Trade pricing, no login needed
Public sector and account customers accepted by arrangement
Family Run Business Established 2001
We'll beat any genuine like-for-like quote
Trade pricing, no login needed
Public sector and account customers accepted by arrangement
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Williams
Williams commercial refrigeration from Advantage Catering Equipment in Folkestone, Kent, with UK delivery. The range covers upright fridges and freezers, refrigerated and freezer counters, undercounter units, saladette counters, blast chiller freezers, bottle coolers, prep wells and a heated banqueting cabinet. Every Williams model here is listed as made in the UK.
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£7,116.00(£8,539.20 inc VAT)
The Williams Onyx CPC5-SS is a large-format saladette counter refrigerator designed for kitchens where cold prep throughput is high and ingredient availability during service cannot be compromised. Five doors provide access to substantial gastronorm-compatible storage beneath a full-width prep surface, making it a practical centrepiece for pizza stations, salad assembly lines, and high-volume cold prep sections running back-to-back services.
Williams have a well-established reputation for consistent refrigeration performance in demanding kitchen environments, and the Onyx range reflects that. The unit uses a dedicated airflow system designed to maintain even temperatures across the full width of the cabinet and pan rail. This matters considerably when doors are being opened repeatedly throughout a busy service — temperature drift at the far ends of wide counters is a known weakness in lesser-made equipment of this scale, and the Onyx addresses this through its airflow distribution design rather than relying solely on proximity to the evaporator.
From a day-to-day operational standpoint, the counter offers several practical advantages:
- CoolSmart controller helps manage energy consumption across extended operating hours
- Self-closing doors with magnetic balloon gaskets support reliable sealing between uses
- Lid provision allows overnight ingredient storage directly within the unit
- Swivel castors with brakes allow repositioning for deep cleans or kitchen reconfiguration
- Full stainless steel construction supports straightforward cleaning routines
Installation requires careful planning around footprint. A five-door counter of this capacity is a substantial piece of kit and needs adequate clearance at the rear and sides for ventilation. It runs on a standard mains supply, but confirming the circuit load against your existing kitchen infrastructure before installation is advisable. The unit is not suited to locations with restricted airflow or unusually high ambient temperatures, as either condition will reduce refrigeration efficiency and increase running costs over time.
This counter is well suited to medium and large kitchens with consistent demand for cold prep capacity — pizza restaurants, high-volume casual dining, deli counters, and catering operations running extended services. For kitchens with lighter throughput or tighter floor space, a two- or three-door saladette would likely be more appropriate and more economical to run. For sites requiring still greater pan capacity across multiple prep stations, wider configurations are available within the Onyx range.
If you're working out whether the five-door layout suits your station design and service pattern, we're happy to talk it through before you commit.
£5,846.00(£7,015.20 inc VAT)
The Williams Onyx CPC4-SS is a four-door saladette counter refrigerator designed for professional cold prep stations. It combines a worktop-level preparation surface with a pan rail above and gastronorm-compatible refrigerated storage below, giving kitchen teams direct access to portioned ingredients and bulk stock without breaking station flow during service.
Consistent holding temperature across all pan positions is what distinguishes a reliable saladette from a disruptive one. The Onyx CPC4-SS uses a dedicated airflow system to maintain even temperatures along the full pan rail, even when lids are lifted repeatedly throughout a long service. Magnetic balloon gaskets and self-closing doors support temperature recovery after each door cycle — a practical detail that matters in warm kitchen environments where the refrigeration system is working continuously. The refrigerated base reduces reliance on a walk-in during peak periods, keeping bulk stock within arm's reach of the prep team.
From an operational standpoint, the unit offers several practical advantages for busy cold prep stations:
- CoolSmart controller manages energy use without compromising holding temperatures
- Magnetic balloon gaskets maintain a reliable door seal across an extended service life
- Swivel castors with brakes allow repositioning for deep cleaning or reconfiguration
- Integrated lid supports allow prepared ingredients to be covered and held securely overnight
- Gastronorm-compatible base storage keeps bulk stock organised and immediately accessible
This is a free-standing unit requiring a standard electrical supply and adequate rear clearance for ventilation. It is a substantial piece of equipment, and operators should confirm floor space, doorway access, and floor loading capacity before ordering. A well-ventilated installation area will help the refrigeration system run efficiently and keep long-term running costs in check.
The CPC4-SS is well suited to mid-to-large operations running dedicated cold prep stations — pizza restaurants, salad bars, sandwich counters, and similar environments where cold ingredient throughput is consistently high throughout service. Smaller kitchens or those with a limited footprint may find a two-door configuration more practical, while very high-volume sites operating multiple prep lines may benefit from a wider or higher-capacity alternative in the Williams range.
If you want to talk through whether this unit fits your kitchen layout and service demands, the team is happy to work through the details with you before you commit.
£5,020.00(£6,024.00 inc VAT)
The Williams Onyx CPC3-SS is a three-door saladette counter refrigerator built for commercial kitchens where portioned ingredients need to be held at safe temperatures and accessed repeatedly throughout a busy service period. The unit combines a refrigerated cabinet below with a raised pan rail above, giving prep and plating staff direct access to ingredients without interrupting the cold chain at the point of assembly.
Maintaining consistent temperature across all pan positions is where this type of unit earns its place in service. The airflow system is designed to cope with the conditions that test a saladette hardest — frequent lid openings, elevated ambient kitchen temperatures, and continuous access during peak covers. The CoolSmart controller manages refrigeration cycles automatically, balancing performance against energy consumption without requiring manual adjustment from kitchen staff.
Features that support day-to-day operation include:
- Self-closing doors with magnetic balloon gaskets for a reliable seal between uses
- Overnight lid supplied to keep ingredients covered and compliant between shifts
- Heavy-duty swivel castors with brakes for repositioning during cleaning or reconfiguration
- Raised pan rail sized for gastronorm pans, supporting an organised ingredient layout at the assembly station
The unit operates from a standard electrical supply and does not require drainage in most configurations, which keeps installation straightforward. Adequate ventilation clearance at the rear and top should be maintained as a matter of course, and positioning near high-heat cooking equipment is worth thinking through carefully, as ambient temperature will influence refrigeration performance.
This model is well suited to restaurants, hotel kitchens, and catering operations running moderate to high-volume service where the saladette forms a central part of the plating station. Smaller operations with lower throughput may find a two-door configuration more appropriate, while very high-volume sites running larger stations may benefit from a wider unit with additional pan capacity.
If you would like to talk through how this model fits your station layout and service patterns, our team is glad to work through the detail with you.
£3,884.00(£4,660.80 inc VAT)
The Williams XMHC16-SS is a mobile heated banqueting cabinet designed to hold and transport large volumes of plated or GN-loaded hot food between the kitchen and service areas. With a 549-litre capacity accommodating sixteen 2/1 GN containers, it is built for the kind of high-cover service where food needs to leave the kitchen in quantity, travel a meaningful distance, and arrive at the table at a safe and consistent temperature.
In banquet service, the margin for error is narrow. Doors open and close repeatedly, corridors are busy, and service windows are tight. This cabinet is designed to reach operating temperature quickly and to maintain even heat distribution across all GN positions throughout the holding period — avoiding the hot-and-cold variation that can occur in cabinets with poor air circulation. The mobile construction means it can move through prep areas, service corridors, and function rooms without requiring a dedicated loading point.
From an operational standpoint, the key practical advantages are:
- Even internal heat distribution to protect food quality during extended holding periods
- Integrated side handles for controlled, safe movement through busy service corridors
- All-round bumper bars to absorb contact with doorframes, walls, and adjacent equipment
- Stainless steel exterior that wipes down quickly between services
- Fully mobile design with no fixed connections required at the point of use
As an electrically powered mobile unit, installation requirements are straightforward — no gas or plumbing connections are needed. You will need an accessible power supply for heating and charging, and enough storage space when the cabinet is not in service. For sites running multiple simultaneous function rooms or consistently high cover counts, it is worth considering how many units the operation actually needs to maintain service pace, rather than relying on a single cabinet across back-to-back sittings.
This cabinet is well suited to hotels, conference and events venues, contract catering operations, and event caterers that regularly serve large functions. Smaller operations with more modest and infrequent cover counts may find a reduced-capacity model a more practical fit. At the other end, high-volume multi-room sites typically run several units in rotation — it is worth planning for that from the outset rather than retrofitting additional cabinets later.
If you would like to talk through how many cabinets your operation requires, or whether this model is the right size for your service flow and storage setup, the team is happy to work through it with you.
£2,184.00(£2,620.80 inc VAT)
The Williams Amber HA400-SA is a single-door upright refrigerator built around a slimline footprint — a practical choice for commercial kitchens where floor space is genuinely constrained. Whether that means a narrow prep run, a tight service counter, or a back-of-house area where a full-width cabinet simply will not fit, this model is designed to deliver reliable cold storage without compromising the surrounding workflow. The undermounted refrigeration unit clears the full interior height for usable shelving, and the adjustable nylon-coated shelves can be reconfigured to suit whatever is being stored on a given day.
Williams refrigeration has a solid reputation in professional kitchens, and the Amber range is built to maintain stable temperatures as the ambient heat in a busy kitchen rises through service. The magnetic door gasket holds a consistent seal across repeated openings, which matters when a cabinet is being accessed frequently during a rush. A lockable door is a practical addition in shared kitchens or high-footfall areas where stock security is a consideration, and adjustable feet help the unit sit level on the uneven floors common in older or converted premises.
Day-to-day, this cabinet suits a range of operational roles:
- Holding dairy, garnishes, or prepared ingredients close to the pass
- Supplementary cold storage where the main walk-in is positioned away from service
- Prep areas where a standard-width cabinet would restrict movement or access
- Any setting where dependable refrigeration is needed within a tighter footprint
Installation is relatively straightforward. The undermounted refrigeration unit removes the need for overhead clearance beyond a normal ventilation allowance, and the cabinet runs from a standard electrical supply. It is worth confirming that the ambient temperature in the intended location remains within the cabinet's rated operating range — this is particularly relevant in kitchens with limited ventilation during warmer months.
This refrigerator is well suited to cafés, pub kitchens, small restaurants, and similar operations, as well as secondary storage roles in larger sites. Operators with higher throughput or significantly greater volume demands should consider whether a larger-capacity model would serve them better over the long term — it is worth thinking through the full cold storage picture before committing to a size.
If you are weighing up whether this cabinet is the right match for your kitchen layout or storage requirements, our team is happy to talk it through with you.
£2,345.00(£2,814.00 inc VAT)
The Williams Amber LA400-SA is a single-door upright freezer built around a slimline cabinet profile, providing 410 litres of frozen storage capacity in a narrower footprint than a standard-width upright. It is designed for commercial kitchens where space is genuinely limited but consistent, reliable frozen storage remains an operational necessity throughout the working day.
Williams has a well-established reputation in commercial refrigeration, and the Amber range is a practical expression of that. The undermounted refrigeration system keeps the interior completely unobstructed from top to bottom, allowing shelving to run the full usable depth of the cabinet. In a busy kitchen this makes a real difference — stock rotation is easier, space is used more efficiently, and the top surface of the cabinet remains free for additional worktop or storage use. The cabinet is rated to operate in ambient temperatures up to 32°C, which is a meaningful consideration for kitchens that run warm during service and a threshold that lower-specified units often cannot meet.
From a day-to-day usability standpoint, several features translate directly into operational value:
- Lockable door supports stock security in multi-staff or high-traffic kitchens
- Magnetic door gasket maintains a reliable seal and is straightforward to keep clean
- Adjustable nylon-coated shelves accommodate gastronorm trays, bulk containers, or a mix of both
- Slimline cabinet profile fits narrow runs, service corridors, and tight back-of-house layouts
- Undermounted compressor frees the top surface for additional workspace or storage
Installation requires a standard single-phase electrical supply and adequate clearance around the cabinet for ventilation. Because the cabinet is narrower than a full-width upright, it is worth confirming that your typical container sizes and shelf arrangements are compatible with the internal dimensions before ordering. This is a reach-in storage freezer intended for day-to-day frozen goods management — it is not designed for blast-freezing or rapid-chill applications.
The LA400-SA is well suited to smaller independent restaurants, café kitchens, pub operations, and food-to-go units where space is at a premium and a dependable, low-maintenance freezer is the priority. For larger operations needing greater capacity or multi-door access, higher-volume models are available within the Williams range. If you are working within a restricted run or replacing an existing unit in a tight space, a conversation with the team before ordering is time well spent.
£1,887.00(£2,264.40 inc VAT)
The Williams Jade HJ1-SA is a single-door upright refrigeration cabinet offering 620 litres of chilled storage. It sits within Williams' Jade range, which has become a familiar and trusted choice in professional kitchens across the UK. The cabinet is built for continuous commercial use, with straightforward day-to-day operation that does not place unnecessary demands on kitchen teams.
In a working kitchen, the cabinet performs consistently under the conditions that matter: repeated door openings during a busy service, varying load levels, and the ambient heat that comes with a live kitchen environment. The CoolSmart controller maintains stable temperatures throughout the interior, which is important when holding dairy products, prepared dishes, or high-value ingredients where temperature drift causes waste. Recovery after door opening is reliable, and the unit is rated for warm ambient conditions, meaning it is designed for real kitchen placement rather than a cool storeroom.
Practical advantages for kitchen teams include:
- Self-closing door helps maintain temperature integrity during fast-paced service
- Removable interior racks allow flexible storage layouts and straightforward cleaning
- Castors allow the unit to be repositioned or pulled out for cleaning without difficulty
- Robust full-length handle is easy to operate with full or gloved hands
- Energy-efficient construction supports lower running costs across continuous operation
Installation is uncomplicated. The cabinet runs on a standard single-phase electrical supply and does not require specialist commissioning. It is designed to pass through a standard commercial doorway, which is useful where access routes are narrow. Adequate clearance at the rear and top is needed for ventilation, and the unit should be kept clear of direct heat sources such as ranges or grills — proximity to high-heat equipment will increase the load on the refrigeration system unnecessarily.
This cabinet suits cafés, restaurants, hotel kitchens, and contract catering operations where a single reliable chilled cabinet covers the main daily storage requirement. It also works well as a dedicated prep fridge or secondary chilled storage in larger kitchens. If your operation involves very high throughput with near-constant access, or if storage volumes are likely to grow, it is worth thinking through whether a larger or multi-door configuration would serve you better over time.
If you are weighing up the right cabinet size or layout for your kitchen, the team is happy to talk it through with you before you commit.
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Williams Buying Guide
Williams ranges and what they cover
- Jade: HJ1-SA and HJ2-SA upright refrigerators, LJ1-SA and LJ2-SA upright freezers at 620 Ltr and 1295 Ltr, HJC2-SA, HJC3-SA and HJC4-SA refrigerated counters, LJC2-SA and LJC3-SA freezer counters, MJ and MJC meat refrigerators and the J1BC-SS 23kg 7 grid blast chiller.
- Amber: HA135-SA and HA280-SA undercounter refrigerators, the LA135-SA undercounter freezer and the HA400-SA and LA400-SA 410 Ltr slimline uprights.
- Onyx and Zircon: CPC3-SS, CPC4-SS and CPC5-SS saladette counters with three, four or five doors, and the Zircon FZ18-SS 323 Ltr slimline fish refrigerator.
- Blast chiller freezers: WBCF10-SS to WBCF50-SS, from 10kg 3 grid to 50kg 13 grid, with the WBCF40-SS and WBCF50-SS as reach-in models.
- Bar and prep: BC1-SS, BC2-SS and BC3-SS back bar bottle coolers, BW600-SS and BW900-SS top-loading bottle wells, the PW4-SS prep well, TW9-SS and TW18-SS thermowells and the XMHC16-SS mobile heated banqueting cabinet.
How to choose
- Upright or counter: uprights hold the most, up to 1295 Ltr, while counters from 317 Ltr give a worktop over the storage.
- Temperature: many fridges list +1 to +4, freezers -18 to -22, and meat and fish models -2 to +2.
- Bar capacity: bottle coolers and wells list a bottle count, from 96 to 261 bottles.
Check before you buy
- Kitchen heat: most models list a maximum ambient temperature of 30, 32, 40 or 43 degrees C, and some a climate class of 4 or 5.
- Power: most models are listed with a 13amp plug, but a few are hard wired single phase or three phase, so check the product page.
- Size: external height, width and depth are listed for every model, with uprights at up to 1960mm high.
Advice from the team
We install and service commercial refrigeration and can help you pick the right Williams model for your kitchen or bar. Browse Williams reach-in refrigerators, Williams counter fridges, Williams blast chillers and freezers, Williams bar refrigeration, Williams saladette counters and Williams reach-in freezers, or see all the brands we stock. Call us on 01304 827 272.
Frequently asked questions
Which Williams ranges do you stock?
We stock Williams commercial refrigeration in the Jade, Amber, Onyx and Zircon ranges, plus WBCF blast chiller freezers, BC bottle coolers, BW bottle wells, the PW4-SS prep well, TW thermowells and the XMHC16-SS mobile heated banqueting cabinet. All the Williams models here are listed as made in the UK.
Does Williams make blast chillers?
Yes. The Williams Jade J1BC-SS is a 23kg 7 grid blast chiller, and the Williams WBCF blast chiller freezers run from the WBCF10-SS at 10kg 3 grid to the WBCF50-SS at 50kg 13 grid. The WBCF40-SS and WBCF50-SS are listed as reach-in models. Check the size and power on each page.
What is the difference between Williams Jade and Amber?
Williams Jade covers upright fridges and freezers at 620 Ltr and 1295 Ltr, refrigerated and freezer counters, meat refrigerators and a blast chiller. Williams Amber covers 135 Ltr undercounter units, the HA280-SA double door undercounter refrigerator and the HA400-SA and LA400-SA 410 Ltr slimline uprights.
Does Williams make meat and fish fridges?
Yes. Williams lists the Jade MJ1-SA and MJ2-SA meat refrigerators at 620 Ltr and 1295 Ltr, and the MJC2-SA and MJC3-SA meat refrigerated counters. For fish, the Williams Zircon FZ18-SS is a 323 Ltr slimline upright fish refrigerator. Several of these list a range of -2 to +2.
Which Williams units suit a bar?
Williams BC1-SS, BC2-SS and BC3-SS back bar bottle coolers have one, two or three doors and hold from 96 to 231 bottles. The Williams BW600-SS and BW900-SS top-loading bottle wells hold 158 and 261 bottles. Check the external size against your back bar before you order.
Which Williams counters suit a salad or prep station?
Williams Onyx CPC3-SS, CPC4-SS and CPC5-SS saladette counters come with three, four or five doors. Williams also lists the PW4-SS refrigerated prep well for 4 x 1/3 GN and the TW9-SS and TW18-SS refrigerated thermowells for 4 x 1/3 GN and 9 x 1/3 GN pans.
Can you help me choose Williams commercial refrigeration?
Yes. Call the Advantage Catering Equipment team on 01304 827 272 and we will help you choose Williams fridges, freezers, counters or blast chillers for your kitchen or bar, and talk through installation and servicing. We deliver Williams commercial refrigeration across the UK from Folkestone, Kent.
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